Social Media Advertising

Social Media and Advertising

Currently, social media are one of the most popular forms to promote products on the internet. Social media are used for diverse communication between people from around the world (e.g. using photos or posts) [1]. Advertising in social groups involves paying for the content you want to present and placing them on the appropriate pages. Sponsored content appears everywhere on the internet, in the form of ads [2]. They are directly targeted to many people, to different age group but especially to teenagers. Young people are most often most exposed to the effects of advertising because they regularly use social media. However, internet access is now so large and so comprehensive that interest in social media is growing in diverse age groups.

Difference between Traditional and Digital marketing:

The main difference between commercials shown on television and those on the
internet is that social media ads are exposed to ratings by viewers. TV viewers see products
only on the screen and are not able to share their opinions with others. However, People on
the internet have the opportunity to share or like the product, which means that a particular
thing suits them and matches their requirements. The fact that recipients can interact with
each other and openly comment on various ads also means that they can share their negative feedback. If the consumer doesn't like something, they can share their negative
opinion in the comment. Comments and opinions often influence other recipients. Ad creators should also note that people may have a lot of questions and concerns about their
products.

How to advertise to your market

In social media, advertisers can quickly determine the age group of people to whom a message goes and collect data on them. Thanks to this, they can personalize advertisements and perfectly match the requirements and needs of consumers [3]. It is also very helpful that online advertisements can appear in various forms. They don't have to be just an inscription. Currently, we see more and more advertised products in the form of pictures or short videos. It is a much more simple form to understand and in particular faster to read content [4].

Disadvantages:

However, advertising on social media also has its weaknesses. One of them is sending or sharing viruses via a link. This is particularly dangerous because it can significantly violate our privacy and our personal life. It also affects the lack of trust in links placed in the ad, which results in a lack of trust in advertisers [5]. It is important that companies know about these types of threats and do everything to prevent them. Copyright and trademarks are another problem. Currently, more and more people are stealing content from other creators in the Internet. People use them because they have no ideas or just this way it seems easier for them. This is a very widespread problem. Companies should pay more and more attention to this and find new ways to fight it [6].

Overall

This article discusses the entry of advertising into the world of the Internet and its
perception by consumers. Creating content such as advertising is a very responsible task.
Everyone has access to social media, regardless of age or origin. Advertising in social media
has a big impact on the purchase made by the consumer. Currently, the recipient can influence the development of advertising through access to commenting and rating a
specific product. It is very profitable to invest in social media because they are the main communicator among people around the world, which means that the ads placed on them will reach many millions of people. However, advertising also has its drawbacks that the creators have to deal with. Skillful use and learning about social media as well as insight into the good of the client can make advertising develop and achieve great and significant success.

sources cited;
[1] Oh, 2015
[2] Prahalad & Ramaswamy,2004
[3] Lee et al., 2008; Kaplan and Haenlein, 2010
[4] Okazaki, 2006
[5] Marken, 2007
[6] Steinman and Hawkins, 2010